GTM Leadership. Proven Playbooks. Real Results.

Hope is not a strategy. We work with high-growth SaaS companies to build the GTM motion to win and bring the team to support the execution.

We work with startups and scale-ups at every stage, from your first dollar to your exit. We don't just hand you a deck and leave.

We consult on your strategy, train your team to execute it, and roll up our sleeves to get it done.

How we help

GTM strategy development & execution

Bespoke GTM services tailored to your needs

Upskilling that actually makes a difference

Services

We Cover Every Function of the Revenue Motion

Our practice areas cover every function of the revenue motion. Whether you need a full GTM overhaul or focused help in one area, we bring world-class practitioners, not generalists.

GTM Strategy & Positioning

Market segmentation, competitive differentiation, value proposition, pricing and packaging, and TAM analysis. We help you figure out who to go after and how to win.

Sales Strategy & Execution

Sales process design, territory planning, compensation structures, channel partnerships, and the playbooks your team needs to close at scale.

Revenue Operations

CRM architecture, forecasting, reporting, workflow design, and cross-functional alignment. The infrastructure that lets everything else scale.

Solutions Consulting & Sales Enablement

Discovery frameworks, value articulation, competitive intelligence, and the tools your reps need to show prospects the future, then deliver on it.

Customer Success & Retention

Onboarding, health tracking, renewal strategy and expansion plays. We help you build the kind of CS organization that creates raving fans and protects your ARR.

Fractional CRO / GTM Leadership

When you need a seasoned revenue leader but aren’t ready to hire one full-time, we embed experienced CROs and GTM leaders into your team. You get the real thing at a fraction of the cost.

Our Approach

Consult. Train. Execute.

We come in, do an assessment, and identify the gaps holding your growth back. Then we build the playbooks, stand up the processes, and stay to help you execute. Every engagement is built around one goal: getting you to $100M ARR and beyond.

We're structured like the GTM teams we serve, with practice leaders across every function. That's what lets us move fast and go deep at the same time.

Learn More

Companies We’ve Worked With

Trusted By Growth-Focused Teams

We work with SaaS companies in CPG, retail, restaurants, travel, hospitality, and commerce media, from the first 10 clients to the growth stage and beyond.

Why Businesses Choose And1 Advisors

85+ Years of Combined Experience. 16 Successful Exits.

And1 Advisors brings the team that’s actually done the job. Our practice leaders have built and led GTM teams, run revenue organizations, and scaled companies from startup to exit at places like Numerator, VMware, Google, and Sprinklr. We've seen what works, built the playbooks, and we bring all of it to every engagement.

Scott Anderson

FOUNDER & CEO

32 years of CPG, Retail, & Tech experience, including 15-years as CRO and GTM leader with 4 high growth B2B SaaS companies. 3 exits (including 1 unicorn).
Scott leads our CEO Advisory, GTM Consulting, and Leadership Training.
Don Knapp

GTM & REVENUE LEADER

25+ years of Sales and Leadership roles in both startup, scale up, and publicly held tech companies (Google).
Don serves our clients as a Fractional CRO, GTM consultant, with a focus on our Commerce Media vertical.
Mike Weis

FRACTIONAL SALES LEADER

40+ years in CPG & Tech – including 15+ years as a GTM leader at Catalina and Quotient, partnering with executives from the largest global retailers, brands, and agencies.
Mike serves as a Fractional Revenue Leader & GTM consultant to our B2B and B2C clients in the retail media and commerce space.
Allen Guthier

CUSTOMER SUCCESS LEADER

20 years as a Product and Customer Success Leader in high growth start-ups and big tech (Apple, Motorola). He has 3 exits, and recently led VMware’s global vRealize Customer Success Engineering team, supporting $650MM in ARR.
Allen leads our Customer Success practice across all clients.
Stephanie Shah

SOLUTIONS CONSULTING LEADER

17 years of Solutions Consulting, Sales Enablement, and Management Consulting experience (Accenture, LinkedIn, & Sprinklr). She was most recently an Americas Solutions Consulting Leader at Sprinklr with a successful IPO exit.
Stephanie leads our Solutions Consulting & Sales Enablement practice across all clients.
Natalie Golden

MARKETING CONSULTANT
14-years in CPG, Insights Consulting, and Tech. Natalie held key positions in product marketing, marketing, and client services.
Natalie is a GTM Consultant focused on GTM strategy, Marketing, and Product Marketing. She is a world-class project manager.
John Koopman

REVENUE OPERATIONS LEADER
15 years of Sales and Revenue Operations leadership roles across startup and scaling B2B Saas companies, including a unicorn startup.
John leads our Revenue Operations practice, preparing our clients for their journey to $100MM ARR and beyond.