GTM Leadership. Proven Playbooks. Real Results.

Hope is not a strategy. We work with high-growth SaaS companies to build the GTM motion to win and bring the team to support the execution.

We work with startups and scale-ups at every stage, from your first dollar to your exit. We don't just hand you a deck and leave.

We consult on your strategy, train your team to execute it, and roll up our sleeves to get it done.

How we help

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GTM strategy development & execution

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Bespoke GTM services tailored to your needs

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Upskilling that actually makes a difference

Services

We Cover Every Function of the Revenue Motion

Our practice areas cover every function of the revenue motion. Whether you need a full GTM overhaul or focused help in one area, we bring world-class practitioners, not generalists.

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GTM Strategy & Positioning

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Market segmentation, competitive differentiation, value proposition, pricing and packaging, and TAM analysis. We help you figure out who to go after and how to win.

Sales Strategy & Execution

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Sales process design, territory planning, compensation structures, channel partnerships, and the playbooks your team needs to close at scale.

Marketing

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Brand strategy and messaging, product marketing and asset creation, demand generation via digital marketing & event management, lead tracking and scoring, plus ROI modeling to optimize your spend.

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Solutions Consulting & Sales Enablement

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Discovery frameworks, value articulation, competitive intelligence, and the tools your reps need to show prospects the future, then deliver on it.

Customer Success & Retention

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Onboarding, health tracking, renewal strategy and expansion plays. We help you build the kind of CS organization that creates raving fans and protects your ARR.

Revenue Operations

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CRM architecture, forecasting, reporting, workflow design, and cross-functional alignment. The infrastructure that lets everything else scale.

Our Approach

Consult. Train. Execute.

We come in, do an assessment, and identify the gaps holding your growth back. Then we build the playbooks, stand up the processes, and stay to help you execute. Every engagement is built around one goal: getting you to $100M ARR and beyond.

We're structured like the GTM teams we serve, with practice leaders across every function. That's what lets us move fast and go deep at the same time.

Learn More

Companies We’ve Worked With

Trusted By Growth-Focused Teams

We work with SaaS companies in CPG, retail, restaurants, travel, hospitality, and commerce media, from the first 10 clients to the growth stage and beyond.

Vantage
Stable Kernel
Pogo
Harmonya
Analytic Edge
Vantage
Stable Kernel
Pogo
Harmonya
Analytic Edge

Why Businesses Choose And1 Advisors

85+ Years of Combined Experience. 16 Successful Exits.

And1 Advisors brings the team that’s actually done the job. Our practice leaders have built and led GTM teams, run revenue organizations, and scaled companies from startup to exit at places like Numerator, VMware, Google, and Sprinklr. We've seen what works, built the playbooks, and we bring all of it to every engagement.

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    Scott Anderson

    FOUNDER & CEO

    32 years of CPG, Retail, & Tech experience, including 15-years as CRO and GTM leader with 4 high growth B2B SaaS companies. 3 exits (including 1 unicorn).

    Scott leads our CEO Advisory, GTM Consulting, and Leadership Training.

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    Don Knapp

    GTM & REVENUE LEADER

    25+ years of Sales and Leadership roles in both startup, scale up, and publicly held tech companies (Google).

    Don serves our clients as a Fractional CRO, GTM consultant, with a focus on our Commerce Media vertical.

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    Mike Weis

    FRACTIONAL SALES LEADER


    40+ years in CPG & Tech – including 15+ years as  a GTM leader at Catalina and Quotient, partnering with executives from the largest global retailers, brands, and agencies.

    Mike serves as a Fractional Revenue Leader & GTM consultant to our B2B and B2C clients in the retail media and commerce space.

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    Allen Guthier

    CUSTOMER SUCCESS LEADER

    20 years as a Product and Customer Success Leader in high growth start-ups and big tech (Apple, Motorola). He has 3 exits, and recently led VMware’s global vRealize Customer Success Engineering team, supporting $650MM in ARR.

    Allen leads our Customer Success practice across all clients.

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    Stephanie Shah

    SOLUTIONS CONSULTING LEADER

    17 years of Solutions Consulting, Sales Enablement, and Management Consulting experience (Accenture, LinkedIn, & Sprinklr). She was most recently an Americas Solutions Consulting Leader at Sprinklr with a successful IPO exit.

    Stephanie leads our Solutions Consulting & Sales Enablement practice across all clients.

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    Natalie Golden

    MARKETING CONSULTANT

    14-years in CPG, Insights Consulting, and Tech. Natalie held key positions in product marketing, marketing, and client services.

    Natalie is a GTM Consultant focused on GTM strategy, Marketing, and Product Marketing. She is a world-class project manager.

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    John Koopman

    REVENUE OPERATIONS LEADER

    15 years of Sales and Revenue Operations leadership roles across startup and scaling B2B Saas companies, including a unicorn startup. 

    John leads our Revenue Operations practice, preparing our clients for their journey to $100MM ARR and beyond.

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    Meg Coffin

    SOLUTIONS CONSULTING, TRAINING & ENABLEMENT

    13+ years of experience across Sales, Solutions Consulting, and Marketing, including 6 years at Salesforce. Most recently, Meg led a Solutions Consulting team at Sprinklr, where she had a focus on internal enablement and helping shape strategy for one of the company’s core products.

    Meg is part of our Solutions Consulting, Training and Enablement practice.

Contact Us

Ready to Build A Real Plan?

Stop guessing and start executing. Let's talk about where you are, where you want to go, and what it takes to get there.

Contact Us Today